ACK Media today announced their film strategy and a new studio venture to make India’s first stereoscopic animated 3d film based on popular tinkle toon ‘Suppandi’. The 85 min feature film would be made in Hindi and launched in November 2010.

 An exclusive five min preview was organized for the media to show how characters can come alive with the indigenously developed stereoscopic technology
. The film will be an action adventure which brings alive the misadventures of Suppandi the lovable goof who gets into trouble all the time. 

ACK Media CEO Samir Patil said “We have ventured into television and also into consumer products but when we thought of films we needed to have that technology edge to make a difference and so we opted for stereoscopy. The major challenge was to get the economics of this technology in accordance to Indian market. For this feature we are looking at a budget of 10 crores at the lower end.”

MUMBAI - India's animation industry is expected to hit $1 billion by 2012 and the gaming industry would touch $830 million then, aided by increased outsourcing and a growing domestic market, a report released on Wednesday said.

The Indian animation market, estimated at $494 million in 2008, is seen growing at a compounded annual growth rate of 22 percent till 2012, a report by National Association of Software and Service Companies (NASSCOM) and Ernst & Young said.

"The industry will witness a dip in growth rates for two years before becoming a billion dollar industry by 2012," Farokh Balsara, Partner & National Leader-Media & Entertainment Practice with Ernst & Young, said at a media briefing, referring to the animation industry.

The Animation Building at Disney’s California Adventure theme park now has a display for Bolt, previously known as American Dog. Directed by Chris Williams, the computer animated project is Walt Disney Animation Studios’ offering for 2008. A photo of the teaser display can be seen above: